DUBAI, United Arab Emirates – Flamboyant Italian fashion guru ROBERTO CAVALLI today announced that Pragma Group has been selected as official partner to launch his extravagant designer lounge concept called “Club Cavalli” in Dubai.

“Everything will be dangerously Cavalli, from the provocative atmosphere down to the sensual textures”

Club Cavalli is the latest addition to the authentic Cavalli lifestyle brand. With an arsenal of sensuous delicacies and exclusive fashion lines, the boutique style club will offer its high profile patrons a host of unforgettable escapades when it opens in October 2008 at the Fairmont Dubai for some seriously seductive indulgence.

“I think the collaboration between Pragma and Cavalli on this concept is light years ahead of its time. With Roberto’s glamorous reputation and Pragma’s powerhouse investment status, it’s the perfect partnership”, says Munir Al Sati, CEO of Pragma. 

Although the full concept is still shrouded in classic Cavalli mystery until the grand opening, guests and international personalities are guaranteed an adventurous experience that goes way wilder than mere hedonistic exotica. The concept is a world first and will feature several changing moods and atmospheres depending on the time of day…or more importantly night!

Freelance Advertising Copywriter/Creative Director

Written by DF Bothma for Luxury Brands.

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