3 Reasons Why You Haven’t Heard From Adam Howard lately:
A) He played Beethoven backwards on his trumpet, uncovered a secret formula for making Music Bombs and have been running from the evil men in black ever since.
B) While scoring a science fiction film he got sucked into a wormhole and spent the last year trying to get back to the year 2011.
C) He got so wrapped up in conducting orchestras and directing music for epic events that he just never got around to it.
Howard Music is proud to announce that we have recently jacked up our toys, fine tuned our logo and launched a smashing new website jammed with sonic delights in every flavour of the musical rainbow. Oh, and welcome to the first edition of our monthly newsletter affectionately dubbed the “HOW HOW”. Take a sneak peek at what Adam has been up to:
KICKING Soccer Score for MTN ‘Wafa Wafa’
Metropolitan Republic asked Adam to score MTN’s 8 soccer tournament TVC. The brief called for an epic soundtrack akin to Carmina Burana’s “O Fortuna” but with a sporty twist in the lyrics nick-named “Wafa Wafa” or “It’s do or die”. The spot was directed by Keith Rose from Velocity Films.
Jazzy HOUSE MIX FOR Mzansi Magic
Adam was asked by Ogilvy JHB to remix the classic Ali Katt song- “let the good times roll” for local Pay TV channel Mzansi Magic. The “Van Tuka To The Future” theme mapped a cultural journey through time and the soundtrack was treated to echo the style of various high profile South African celebrities kicking it at a vibrant house party. The spot was directed by Mpho Twala from Velocity Afrika.
POWER OF VOICE FOR Vicks
Velocity Afrika commissioned Adam to compose an emotive orchestral piece that would enhance the “Power of Voice” theme and melodically melt into a pre-recorded vocal track for the latest Vicks TV commercial; “Speak Up Nigeria”.
Sound has the power to substantially increase the emotional impact of a message, especially when it is expertly designed to strike the right chord with the right audience at precisely the right time. Visit us online to find out how Howard Music can help you slice through the noise and establish a deep and loyal relationship with your listeners. That’s it for this edition.
P.S. Did you know that sound waves can travel below the order of mental defence structures and deliver a deeper experiential state of harmony? Oh! Now we have your attention…
About Howard Music
Adam Howard is an award-winning musician, composer and creative force behind the Johannesburg Big Band. From his state of the art recording studio in the heart of the Ministry Of Illusion in Bryanston – Johannesburg, he has composed and scored numerous award winning commercials, live events, corporate AV’s and TV shows.
Adam also regularly takes charge as Musical Director for a variety of high profile international festivals and musical events.
Howard Music’s reputation for reliable premium quality sound has ensured that clients like TBWA Hunt Lascaris, DraftFCB, Y&R, Ogilvy, JWT, Metropolitan Republic, Leo Burnett, Lowe Bull and Creatrix, continue to rely on Howard Music’s full spectrum of professional audio services, bespoke music composition, final mix and musical direction.
Contact Adam about your audio ambitions today!